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Different Types of Marketing


Campaigning: An organized effort that seeks to persuade or influence a person’s decision-making for a service, person, or product. Example: The presidential elections.

Classical: Digital 4 C’s: Conversation, Collaboration, Culture, Compensation

Community Building: This includes the intentional act of building facilitating a community around a shared interest of topic related to the organization’s industry.

Content Marketing: The creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

Cross Promotion: the cooperative marketing by two or more companies of one another's products.

Content Marketing: This includes publishing, optimizing, and sharing educational content that draws search traffic, links, and subscribers.

Direct Mail Marketing: Advertising sent to a mailbox. Items that are tangible and not online.

Email Marketing: This includes the use of targeted and automated email campaigns based on conversion actions. Providers: Mail Chimp, Emma, Survey Monkey…

Influencer Marketing: This includes the practice of building relationships with individuals and outlets that can influence pre-established communities.

Offline Advertising: This includes advertising in offline print and broadcast outlets such as magazines, newspapers, television, billboards, and radio.

Offline Events: This includes events such as workshops, demonstrations, seminars, trade shows, showcases and customer appreciation events.

Online Advertising: This includes the use of pay-per-click platforms, social networks, display ads and retargeting.

Online Events: This includes events such as workshops, demonstrations, seminars, trade shows, showcases, and customer appreciation events.

Partner Marketing: This includes company marketing activities that run in collaboration with strategic marketing partners.


Public Relations (PR): This includes activities such aimed at receiving coverage in traditional media outlets.

Referral Marketing: This includes intentional word-of-mouth activities, viral tactics as well as intentional referral generation.

Sales Playbooks: This includes the creation of specific actions aimed at mining, generating, nurturing, and converting leads.

Search Engine Optimization (SEO): This includes on-page and off page optimization activities aimed at generating organic search engine traffic.

Social Media Marketing: This includes the act of building engagement on established platforms & networks such as Facebook, Twitter, & LinkedIn as well as targeted industry platforms.

Speaking Engagements: This includes the appearance of company representatives in sponsored speaking engagements at events such as industry conferences.

Utility Marketing: This includes the creation of useful tools that stimulate traffic, sharing, & brand awareness.

Online Events: This includes events such as workshops, demonstrations, seminars, trade shows, showcases, & customer appreciation events.

P.S. This isn’t everything. Marketing has no endpoint.

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